I’m sure that there will be no one who don’t want to learn selling techniques either they are in sales department or not.there,s many techniques and skills for while selling something but I chose five techniques to bring in today’s topic.
1. Knowledge about the market
You can’t be a good salesperson if you don’t know who you’re selling to and what the market shape looks like. We’re not talking about just knowing their biography (name, URL and email). We’re talking about really understanding what makes them tick.
It’s not just about who you’re talking to though – it’s also about whom else is catching your space. What does the competitive landscape look like? How does your solution stack up? Examine how the competition is selling and pitching, and then do something different. You want to standout and be unique, while still presenting to what your prospects need (and want).
2. Listen your prospect with interest
“You know you are running a modern sales team when selling feels more like the relationship between a doctor and a patient and less like a relationship between a salesperson and a prospect.”
So, what does it mean by that? Really, it’s that in order to be excellent salespeople we need to be able to listen to your prospects, or as can say, “Become a listening machine.” We tend to be a self-centered culture, in part thanks to social media, so it’s important that as a salesperson, you care about your prospect. And not just on the surface, but really care. That will shine through in your conversations, help build trust (which we’ll talk about next) and help close deals.
3. Telling stories with contrast
As we said in 2th technique that be a good listener not enough but up course be a good messenger as well
Being a good messenger is about telling your company’s story in a way that attracts prospects to your doors and turns them into customers. The challenge is that, if you’re like most companies, you tell your story in a way that doesn’t differentiate you much, if at all. But to create a powerful perception of value, you need to tell both the “before” story and the “after” story – you need to tell customer stories with contrast. When you tell customer stories, don’t be afraid to link data with emotion. Often the best way to do that is to talk about the people who were affected by the challenging environment they were working in. Then talk about how their lives became better, easier, more fun, or less stressful after using your solution.
4. Build trust through education
Building trust can be difficult when you’re trying to sell someone a product or service. We’ve been conditioned to have a bad reaction to a “salesperson” as they’ve been made out to be slimy and untrustworthy.
So today, it’s important that you foster that relationship and build trust with your prospect. And a great way to do that is through education.
When we say education, we’re really talking about your content. Use your blog, your premium content offers, your webinars, etc., to help educate your prospect on what your organization offers. Don’t just go in for the hard pitch right away. If you help to educate them, enabling them to make their own decisions (which you’ve helped guide towards your solution), they will begin to trust you. And once you have trust, you’re much more likely to win the relationship.
5. Focus on benefits and end the meeting with action
How often do you get a call from a salesperson and all they talk about is the brand new features of the product they’re offering? You listen politely, but think to yourself, “Yeah, but how does this help me?”
The truth is: features don’t help you. At least in the way they’re usually positioned by sales. What you really want to know is, “How is what you’re selling going to solve Problem X for me?” Essentially, you want to know how you’re going to benefit.
As a salesperson, this differentiation is key. Rather than focusing on the features of your solution, think about how those features can benefit your prospect. How are you solving one of their challenges or pain points? When you can talk up the benefits, you’ll have a much easier time convincing them that your organization can most effectively solve their needs.